Introducing: Zarella Rendon

Nationality: USA

Residence: Austin, Texas, USA

Languages spoken: English, Spanish, some French

Zarella Rendon is an Associate Director of Document Engineering Services. Zarella specializes in managing customer projects that involve the design, development, implementation, and support of Technical Document Management Systems for customers in various industries including Telecommunications, Oil and Gas, Manufacturing, Publishing, Air Transport, Railroad, and the US Postal Service. Her XML/SGML experience includes document analysis, DTD development, conversion strategies, on-line document design and implementation, and content management integration.

Career History:

02/06 to Present: PTC/Arbortext Senior Consultant.

• Responsible for implementing solutions in document management, document modeling, DTD design, XML Publishing Solutions, including design, development, and deployment of end-to-end systems, management of XML migration processes, conversion strategies, stylesheets, and final delivered products, including on-line, cdrom, and print outputs.
• Management of customer projects to migrate documentation processes to full integration with CMS and data repositories, automating publication cycles and web deliveries.
• Writing architectural and design specifications and tool recommendations for customer migration and upgrade processes.

02/02 to 05/06: XML Factor, Inc. Managing Director and President.

• Responsible for XML Publishing Solutions, including design, development, and deployment of end-to-end systems, management of XML migration processes, conversion strategies, stylesheets, and final delivered products, including on-line, cdrom, and print outputs.
• Managed customer projects to migrate documentation processes to full integration with CMS and data repositories, automating publication cycles and web deliveries.
• Enabled three major customers in manufacturing, telecom and publishing to migrate publishing processes from high-cost proprietary systems to low-cost open source tool based systems.
• Was instrumental in the development of new web based information delivery from single source XML content for several major manufacturers.
• Developed and implemented processes for the automatic generation of print content through a web-based portal for on-demand printing.
• Provided architectural and design specifications and tool recommendations for customer migration and upgrade processes.
• Managed a staff of 3-5 consultants working on customer project.

08/01 - 02/02: HMM Consulting International, Inc. Principal Consultant and CFO.

• Designed and implemented end-to-end customer solutions for document and data transformation, management, and reuse.
• Managed five customer accounts and related staffing, project management, budgeting and customer service efforts.
• As CFO, managed all financial aspects relating to the corporation, including liaisons with accounting firm and legal council.

• Specialized in managing customer projects that involve design, development, implementation, and support of Technical Document Management Systems for customers in various industries including Telecommunications, Oil and Gas , Publishing, Air Transport, Computer Software, Railroad, and the US Postal Service.
• Performed document analysis, DTD development, conversion strategies, on-line document design and implementation, and document database development.
• Developed and implemented CD-ROM and on-line documentation products using Inso’s DynaText and Insted.
• Special Projects:
  • Developed and implemented conversion systems for SGML to and from XyASCII, RTF, MIF, ASCII, HTML, DTD to DTD, and LinkOne.
  • Created and modified PDM tools for importing, editing, and exporting SGML using Perl, C-Shell, and Omnimark.
  • Created a generic RTF to SGML conversion process with on-the-fly creation of parsable data and document specific DTDs.
  • Created and implemented a document acceptance, fragmenter and import system for TIM DTD (Telecommunications Industry) using Omnimark and PDM database systems.
• Tested and corrected course material for Inso, including DynaBase product.

02/94 Northern Telecom, Inc. Applications Support Specialist, Product Support Services

• Developed and implement an On-Line Technical Document Library utilizing ISO Standard SGML format and applications such as INSO DynaText, Avalanche's FastTag, and SoftQuad's Author/Editor.
• Administer and maintain document databases, stylesheets and document formats.
• Evaluate and develop new software tools for the administration and support of the document library.

Professional Associations:

• W3C XSL Working Group Member
• OASIS XSLT/XPath Conformance Voting Member
• OASIS Individual Member
• OASIS UBL TC Secretary
• INCITS V1 Voting Member (ISO Rep.)
• ISUG Member
• XML Guild Member
• TCIF-IPI Member
• Enigma UG
• Xyvision UG
• International Who's Who of Information Technology

Education:

Bachelor of Science, Business Management, University of Phoenix

Associate of Science, Computer Information Systems, Richland College

Presently pursuing a Master of Science in Information Systems/ Management at University of Phoenix

Books

XSLT & XPath, A Guide to XML Transformations, Co-Authored with John Robert Gardner, Sun Microsystems, ISBN: 0-13-040446-2, Published by Prentice-Hall July 2001.

• Standards: SGML, XML, XSLT, SVG, XPath, XSL-FO, XQuery

Advanced XML Applications, Co-Authored with members of the XML Guild, ISBN-13: 978-1-59863-214-9, Published by Thompson Course Technology, PTR 2006-12-19

• Standards: Topic Maps, Schema, DTD, HTML, XHTML, CSS

Publications/Presentations

Net of the Future Keynote Presented at Internet Librarian 2003 Monterey Conference Center, CA http://www.infotoday.com/il2003/default.htm http://www.infotoday.com/il2003/default.htm

• SGML/XML Applications: AntennaHouse, XSLFormatter, XMLSpy, Arbortext Epic, DynaText, DynaTag, DynaWeb, DynaBase.

Named Character Elements for XML, Co-Authored with Anthony B. Coates, Financial XML Specialist, Published in XML.com January 02, 2003 http://www.xml.com/pub/a/2003/01/02/xmlchar.html

• SGML/XML Applications: Insted Editor, DynaText, SIT, OmniMark, SoftQuad Panorama

Anatomy of an XML Content Management System, Co-Authored with Brian Buehling, Dakota Systems, Published and presented at XML 2002, http://www.xmlconference.org/xmlusa/2002

• SGML/XML Applications: ArborText, ACL, Styler, Xyvision PDM & XPP, XMetaL

xmLP: Literate Programming tool for XML and text, Co-Authored with Anthony B. Coates, Financial XML Specialist, Published for Extreme Markup Languages 2002, Montreal http://www.extrememarkup.com/extreme/ http://xmLP.sourceforge.net/

Handling Character Entities in XSLT 1.0, Markup Languages: Theory and Practice, Volume: 3 Number: 3 Page: p250, Published by MIT Press http://www.catchword.com/mitpress/10996621/v3n3/contp1-1.htm http://www.catchword.com/mit

• Operating Systems and Programming Languages: Unix, Linux, DOS, Perl, Basic, C-Shell JavaScript, XML

Authoring for Reuse: Component-based Authoring, Co-Authored and Presented with Caron Newman, Sun Microsystems, Published for XML 2000, Washington, D.C., http://www.gca.org/attend/2000_conferences/XML_2000/publishing.htm - rendon. Also re-published for Sun Microsystems.

• Operating Systems and Programming Languages: All Microsoft desktop applications

Creating Platform-Independent, Context-Sensitive User Assistance (On-Line Help) With an Enterprise-Wide SGML Publishing Platform, Co-Authored and Presented with Matthew Brannon, Lucent Technologies, Published for XML 1999, Philadelphia, PA, http://www.gca.org/attend/1999_conferences/xml_99/xml99_7tracks.htm

Railroad Industry Forum (RIF) Electronic Parts Catalog Exchange Standard (EPCES), Co-Authored and Presented with Betty Harvey, ECC, Published for SGML 1997, Washington, D.C., http://www.eccnet.com/papers/epces.html