Document Engineering Services

Introducing: Robert J. Glushko

Nationality: American

Date of Birth: October 1953

Residence: Berkeley, California

Email: glushko@ischool.berkeley.edu

Bob Glushko has nearly thirty years of R&D, consulting, and entrepreneurial experience in information systems and service design, content management, electronic publishing, Internet commerce, and human factors in computing systems. He founded or co-founded three companies, the last of which was Veo Systems in 1997, which pioneered the use of XML for electronic commerce before its 1999 acquisition by Commerce One. Veo's innovations included the Common Business Library (CBL), the first native XML vocabulary for business-to-business transactions, and the Schema for Object-Oriented XML (SOX), the first object-oriented XML schema language. From 1999-2002 he headed Commerce One's XML architecture and technical standards activities and was named an "Engineering Fellow" in 2000.

Bob is a member of the Board of Directors for OASIS, an international consortium that drives the development, convergence, and adoption of "open standards for the global information society," and on the Board of Directors for the Open Data Foundation, dedicated to the adoption of global metadata standards for statistical data. He is the President of the Robert J. Glushko and Pamela Samuelson Foundation, which sponsors the annual Rumelhart Prize in Cognitive Science.

As an Adjunct Full Professor at the University of California at Berkeley in the School of Information, Bob is the Director of the Center for Document Engineering and one of the founding faculty members of the Information & Service Design program.

Career Experience:

2001-2007: University of California, Berkeley--School of Information .

Adjunct Professor, 1/03 - present
Director, Center for Document Engineering, 7/03 - present
Lecturer, 1/02 - 12/02
Certificate of Distinguished Teaching, 5/02
Award for "Best Faculty Mentor to Students," 5/07

1999-2003: Commerce One, Inc. (Pleasanton and San Francisco, CA). Primary architect and evangelist for company's XML strategy. Management of all XML "document engineering" efforts, especially the XML Common Business Library, a set of "building blocks" for the XML documents that enable B2B services. Management of all company involvement in ebXML, W3C, UN/CEFACT, XML.ORG, OASIS, RosettaNet, OTP, CommerceNet, Microsoft Biztalk, OBI, and other standards bodies and industry organizations.

Engineering Fellow, 11/00 - 3/03
Director, Document Engineering, 1/99 - 11/00

1997-1999: Veo Systems, Inc. (Palo Alto, CA). One of the founders of an electronic commerce start-up that developed technology for XML-based marketplaces and trading communities (Veo Systems was acquired by Commerce One in 1/99). Served as Principal Investigator and Program Director for a joint venture research program on "Component-based Commerce" (from 9/97-12/99) partly funded by a multimillion-dollar grant from the Department of Commerce (NIST) Advanced Technology Program. Co-inventor on three US patents:

Market makers using documents for commerce in trading partner networks (#6,125,391)
Participant server which process documents for commerce in trading partner networks (#6,226,675)
Tool for building documents for commerce in trading partner networks and interface definitions based on the documents (# 6,542,912)

1992-1997: Passage Systems, Inc. (Palo Alto, CA) Evolved from Hypertext Engineering consulting firm (see following) into a multimillion-dollar company with over 50 employees. Passage Systems specialized in high-volume publishing solutions in which complex technical information is simultaneously published to the Internet / Intranet, on CD-ROM, and in print without manual re-tagging from source formats

1992-1992: Hypertext Engineering (Atlanta, GA)Founder and Principal. 1987-1991: Search Technology (Atlanta, GA). Principal Scientist.

1986-1987: Software Engineering Institute, Carnegie-Mellon University (Pittsburgh, PA). Manager, Technology Transition Methods, 1986-87.

1979-1985: AT&T Bell Laboratories (various NJ locations) Member of Technical Staff.

Professional Activities:

Member of the Board of Directors of OASIS, an international consortium that drives the development, convergence, and adoption of "open standards for the global information society"

Member of the Board of Directors of Open Data Foundation, dedicated to the adoption of global metadata standards for statistical data

Member of Board of Advisors for Talaris, Inc.

Member of the Board of Directors for Out2.com (2001-2005) Participant in national and international standards activities:

Universal Business Language (2001-2005)
Digital Rights Language (2002-2004
ebXML (1999-2001)
eCo Framework (1998-99)

Member of program committee and reviewer for numerous WWW, user interface, hypertext, XML, SGML, online publishing, and service science conferences

Managed tutorials program for ACM International Conference on Hypertext (1991, 1993, 1994)

Honorary Lifetime Member of the Cognitive Science Society Distinguished Service Award from the UCSD Alumni Association, June 2007.

Publications:

Books:

DOCUMENT ENGINEERING: Analyzing and Designing Documents for Business Informatics and Web Services. published August 2005 by MIT Press. Co-authored with Tim McGrath

Peer-Reviewed Publications:

Categorization in the Wild. To appear in Trends in Cognitive Sciences, April 2008 (co-authored with Paul Maglio, Teenie Matlock, and Lawrence Barsalou).
Designing a Service Science Discipline with Discipline. IBM Systems Journal, 47(1), 15-27, 2008
Bridging the "Front Stage" and "Back Stage" in Service System Design. Proceedings of the 41st Hawaii International Conference on System Sciences, January 2008 (co-authored with Lindsay Tabas).
Modeling Methods and Artifacts for Crossing the Data/Document Divide. Proceedings of IDEAlliance XML 2005 Conference, November 2005.
Architecture evolution of an application: Center in a Box. Proceedings of IDEAlliance XML 2005 Conference, November 2005. (co-authored with Mano Marks, Christine Jones, and Chitra Madhwacharyula).
Document Engineering: Analyzing and Designing the Semantics of Business Service Networks. IEEE EEE05 International Workshop on Business Services Networks, March 2005 (co-authored with Tim McGrath)
Model-driven Application Design for a Campus Calendar Network. Proceedings of IDEAlliance XML 2004 Conference, November 2004. (co-authored with A. Bloodworth)
Patterns and Reuse in Document Engineering. Proceedings of IDEAlliance XML 2002 Conference, December 2002. (co-authored with T. McGrath)
Document Engineering for e-Business. ACM Symposium on Document Engineering. November 2002, 42-48. (co-authored with T. McGrath)
How XML enables Internet marketplaces and trading communities. Proceedings of Graphics Communications Association XML'99 conference. Philadelphia, PA (December 1999).
An XML framework for agent-based e-commerce. Communications of the ACM, (March 1999, 42(3), 106-114). (co-authored with J. Tenenbaum & B. Meltzer) (republished in The Journal of Electronic Commerce, 12(2), 38-44).
XML and Electronic Commerce: Enabling the Network Economy. ACM SIGMOD. (27(4), December 1998). (co-authored with B. Meltzer).
Silicon Graphics IRIS InSight: An SGML success story. Technical Communication, 1993, 40(3), 394-402. (co-authored with K. Kershner)
Intellectual Property Rights For Digital Library And Hypertext Publishing Systems. Harvard Journal of Law & Technology, 1993, 6(1), 237-261. (co-authored with P. Samuelson).
Developments on the intellectual property front. Communications of the ACM, (June 1992, 35(6), 33-40). (co-authored with P. Samuelson and Michael Denber) Abstract.
Seven ways to make a hypertext project fail. Technical Communication, 1992, 39(2), 226-230.(republished in Readings in Human-Computer Interaction: Toward the Year 2000, 2nd Edition. Ronald M. Baecker, Jonathan Grudin, William A.S. Buxtin, Saul Greenberg (Eds.))
The Space Shuttle Fuel Cell Tutor: A Hybrid Training Environment. Proceedings of the International Conference on the Learning Sciences, 1991, 130-150. (co-authored with P. Duncan, R. Hunt & W. Rouse)
Intellectual property rights for digital library and hypertext publishing systems: An analysis of Xanadu. Proceedings of the Third ACM Conference on Hypertext: Hypertext '91, 39-50. (co-authored with P. Samuelson)
Designing a hypertext electronic encyclopedia. Bulletin of the American Society for Information Science, 1990, 16(3), 14-17.
Using off the shelf software to create a hypertext electronic encyclopedia. Technical Communication, 1990, 37(1), 28-33.
What the user interface field thinks of the software copyright _look and feel_ lawsuits (and what the law ought to do about it). ACM SIGCHI Bulletin,1990, 22(2), 13-17. (co-authored with P. Samuelson)
Comparing the Views of Lawyers and User Interface Designers on the Software Copyright "Look and Feel" Lawsuits. Jurimetrics, 30, 121 (1989) (symposium issue on software copyright law) (co-authored with P. Samuelson). Condensed version published as Survey on the Look and Feel Lawsuits Communications of the ACM, (May 1990, 33(5), 483-487).
Transforming text into hypertext for a compact disc encyclopedia. Proceedings of the ACM Conference on Human Factors in Computing Systems: CHI'89, 293-298.
Design issues for multi-document hypertexts. Proceedings of the Second ACM Conference on Hypertext: Hypertext '89, 51-60.
"Hypertext engineering": Practical methods for creating a compact disc encyclopedia. Proceedings of the ACM Conference on Document Processing Systems, 1998, 11-19. (co-authored with Weaver, M.D., Coonan, T.A., & Lincoln, J.E.)
On-line documentation: Mechanizing development, delivery and use. Bell System Technical Journal, 1982, 61, 1313-1323.(co-authored with M.H. Bianchi)
Lessons in the development of a document retrieval system. Proceedings of the 44th American Society for Information Science Annual Meeting, 1981, 17, 237-239.
Principles for pronouncing print: The psychology of phonography. In A. Lesgold & C. Perfetti (Eds.),Interactive Processes in Reading, 1981 (pp. 61-84). Hillsdale, NJ: Lawrence Erlbaum.
The organization and activation of orthographic knowledge in reading aloud. Journal of Experimental Psychology: Human Perception and Performance, 1979, 5, 674-691. Abstract
The psychology of phonography: Reading aloud by orthographic activation and phonological synthesis. (1979 Doctoral dissertation, University of California, San Diego).
Spatial comprehension and comparison processes in verification tasks. Cognitive Psychology, 1978, 10, 391-421. (co-authored with L. A. Cooper)
Spectral sensitivity of long-wavelength-sensitive photoreceptors in dichromats determined by elimination of border concepts. Vision Research, 1978, 18, 699-706. (co-authored with B. W. Tansley)
Pattern goodness and redundancy revisited: Multidimensional scaling and hierarchical clustering and analyses. Perception and Psychophysics, 1975, 17, 158-162.

Other Publications:

Center for Document Engineering established by SIMS and e-Berkeley. Berkeley Computing & Communications, 13(4), Fall 2003. (September 4, 2003).
Developing XML Vocabularies for Web Services. Center for Document Engineering Technical Report 2003-1, January 2003. (co-authored with P. Garvey and C. Smith).
"Document Engineering" for e-Berkeley at SIMS. Berkeley Computing & Communications, 13(1), Winter 2003.
The plug-and-play economy. Purchasing, (December 22, 2000, 72-74).
How practical is Practical SGML? Journal of Computer Documentation, 1996, 20(2), 39-43.
A Survey of Hypermedia in the United States. Le Centre De Hautes Etudes Internationale D'Informatique. (http://www.le-cid.org) Technical Report, 1993.
Visions of grandeur? The future of hypermedia. UNIX Review, 1990, 8(2), 70-79.
A software/documentation development environment built from the UNIX toolkit. In H.J. Schneider & A.I. Wasserman (Eds.),Automated tools for information systems design, 1982, 107-109. North-Holland Publishing Company. (co-authored with Bianchi, M.H & Mashey, J.R.).
Cognitive and pedagogical implications of orthography. Quarterly Journal of the Laboratory of Comparative Human Cognition, 1979, 1, 22-26. Abstract.

Presentations (complete list since 1998; selected earlier ones):

Bridging the "Front Stage" and "Back Stage" in Service System Design. 41st Hawaii International Conference on System Sciences, (2008, January 8). Bridging the "Front Stage" and "Back Stage" in Service System Design. IBM Services Research Seminar Series, Hawthorne, NY (2007, September 28). Bridging the "Front Stage" and "Back Stage" in Service System Design. The New Software Industry Conference (2007, April 30)
Service Innovation Using Design Patterns. Berkeley-Tekes Service Innovation Conference (2007, April 28)
Document Engineering (Invited Keynote Talk). Society of Technical Communication Annual Conference Philadelphia (2007, March 17)
What Is a Service? UC Berkeley Services Science Lecture Series (2007, January 16).
Bridging the "Back Stage" and "Front Stage" in Service Systems I-Conference 2006 Ann Arbor, MI (2006, October 16).
Services Science at UC Berkeley. SSME - Education for the 21st Century IBM Palisades, NY (2006, October 7).
Services Design -- Connecting the Back Stage and Front Stage. UC Berkeley Services Science Lecture Series (2006, September 14)
Model-Based Service Innovation. 2nd Annual Meeting on "The Art and Science of Services," Madrid Spain (2006, May)
Document Engineering in Services Science. 2nd Annual Meeting on "The Art and Science of Services," Madrid Spain (2006, May)
The Services Connection. SOA Executive Forum New York (2006, May)
Document Engineering: Designing Documents for Transactions and Web Services. OASIS Technical Symposium San Francisco (2006, May)
Designing a SSME Discipline and Curriculum at UC Berkeley. Workshop on Education for Service Innovation, Washington DC (2006, April)
Reality Check. SOA Executive Forum San Francisco (2006, March)
Modeling Methods and Artifacts for Crossing the Data/Document Divide. IDEAlliance XML 2005 Conference, Atlanta, GA (2005, November).
Document Engineering: Designing Documents for Transactions and Web Services. IDEAlliance XML 2005 Conference, Atlanta, GA (2005, November).
Document Engineering at UC Berkeley. AIIM Executive Summit, Sonoma, CA (2005, September).
Document Engineering: Models, Tools, and Artifacts for Crossing the Data/Document Divide. Washington DC XML Users' Group. Washington DC (2005, May).
Document Engineering and User-Centered Design. XML.GOV XML Community of Practice. Washington DC (2005, May).
Document Engineering: Designing Documents for Transactions and Web Services. OASIS Technical Symposium, New Orleans, LA (2005, April).
Document Engineering: Crossing the Data/Document Chasm in Information Modeling. The Gilbane Conference on Content Management. San Francisco, CA (2005, April).
Document Engineering: Analyzing and Designing the Semantics of Business Service Networks. IEEE EEE05 International Workshop on Business Services Networks. Hong Kong (2005, March).
Document Engineering. IBM Symposium on Services Science IBM T. J. Watson Research Center. Hawthorne, NY (2004, May).
Document Engineering. Symposium on The Coevolution of Technology-Business Innovations. IBM Almaden Research Center, San Jose, CA (2003, September).
The Berkeley XML Application Infrastructure and the "Center for Document Engineering". University of California Computing Services Conference. Irvine, CA (2003, August).
Document Engineering for Web Services and E-Business. IBM T. J. Watson Research Center. Hawthorne, NY (2003, March).
Document Engineering for Web Services and E-Business. Software Development Forum WSXB SIG. San Francisco, CA (2003, February).
Patterns and Reuse in Document Engineering. IDEAlliance XML 2002 Conference. Baltimore, MD (2002, December).
The Document Strikes Back (Invited keynote lecture) 32nd Annual Meeting of the Society for Computers in Psychology, Kansas City, MO (2002, November)
Document Engineering for e-Business. ACM Symposium on Document Engineering. McLean, VA (2002, November).
XML standards as the foundation for e-business (Invited keynote lecture) XML Enabled E-business Conference, Johannesburg South Africa (2001, June)
Standards for interoperable applications. Application Integration: Moving Toward Total Business Integration (Gartner Group conference), San Francisco (2001, May)
Do exchanges really matter? Red Herring Venture 2001 Conference, Lake Tahoe CA (2001, April)
XML and interoperability. e-Link Conference, New Orleans (2001, April). How XML enables e-markets and interoperability
Invited lecture for Computer Science class on "E-commerce and the Internet". (CS 155), Yale University (2001, March).
XML and interoperability. e-Link Conference, Berlin (2001, February). XML 101. Commerce Caf� global webcast. (2001, January)
XML and Electronic Commerce. Tutorial at Graphics Communication Association XML'2000 Conference, Washington DC (2000, December).
XML and Interoperability. Invited lecture at the Chinese Academy of Sciences, Beijing (2000, December).
XML for Internet markets and trading communities: Problems and prospects. Petroleum Industry Data Exchange (PIDX) e-Biz Conference, Austin TX (2000, October).
XML and EDI: Peaceful Co-existence. B2B Integration Strategies and Solutions Conference (Brainstorm Group), San Francisco (2000, October).
The B2B shakeout: Which Net business models will survive? Panel at Leading Edge Conference (UC Berkeley Haas Business School (2000, September).
XML technology and B2B standards. e-Link Conference, Las Vegas (2000, September).
XML, document engineering, and e-marketplaces. Utility Industry Group e-Commerce Conference, Columbus OH (2000, August).
XML for Internet markets and trading communities. NACHA Financial Council Conference, Key West FL (2000, March).
Building an open and flexible trading community with XML. e-Link Conference, London (2000, February).
XML for Internet markets and trading communities: Problems and prospects. Invited keynote at X12 Trimester Meeting, Denver CO (2000, February).
How XML enables Internet marketplaces and trading communities. Graphics Communications Association XML'99 conference. Philadelphia, PA (1999, December).
How XML enables Internet marketplaces and trading communities. Invited technical keynote for conference on XML and the Legal Foundations for Electronic Commerce, Southern Methodist University School of Law, November 1999.
XML and Electronic Commerce, Tutorial at eGov Conference, Washington, D.C. (1999, June)
XML and eCo. Presentation at CommerceNet Korea Annual Conference, Seoul, Korea. (1999, June)
XML and Electronic Commerce. Tutorial at Graphics Communication Association XTech Conference, San Jose CA (1999, March).
XML, Common Business Library, and Catalog Interoperability. Keynote Presentation at CommerceNet Taiwan Annual Conference, Taipei, Taiwan (1999, February).
The Future of XML: "Plug and Play" Commerce. German Research Organization (DFG) Conference on XML, Frankfurt University (1999, January).
XML in Electronic Commerce - Through the Rearview Mirror and Crystal Ball. Presentation at the Open Group Conference, Global e-Business to e-Business, Santa Clara CA (1999, January).
XML and Electronic Commerce � A Progress Report. Presentation to CommerceNet Japan, Toyko. (1998. November).
The XML Revolution in Electronic Commerce. Invited presentation at Nihon Unisys 10th Information Management Forum, Tokyo. (1998, November).
Plug and Play Commerce. Presentation at Graphics Communication Association XML'98 Conference, Chicago. (1998, November).
XML and Electronic Commerce. Tutorial at Graphics Communication Association. XML'98 Conference, Chicago. (1998, November).
The XML Revolution in Electronic Commerce. Presentation at Strategic Solutions: ITAA Annual Conference, Colorado Springs. (1998, October).
University Research, Technology Transfer, and Entrepreneurship. Presentation at Governor's Symposium for a Hi-Tech Hawaii, Honolulu. (1998, October).
Document Standards and Technologies for Commerce Applications. Presentation at Seybold Web Publishing Conference, San Francisco. (1998, September).
Technology Foundations for Electronic Commerce. Invited lecture for "Electronic Commerce" course at the Law School, University of California, Berkeley. (1998, August).
The XML Revolution. Keynote address for XML@Intel, Santa Clara CA. (1998, August).
Common Business Languages in Electronic Commerce. Presentation at Internet World. Chicago. (1998, July).
Implementing Domain-Specific Commerce Languages with a Common Business Library. Presentation at International Workshop on Component-Based Electronic Commerce, University of California. Berkeley. (1998, July).
The XML Revolution. Keynote address for Italian Forum on Electronic Commerce, Milan Italy. (1998, June).
XML and Electronic Commerce. Tutorial at CommerceNet Japan XML Conference, Tokyo. (1998, June).
XML {and, or} EDI. Presentation at Internet for Mass Merchandising Conference, Scottsdale AZ. (1998, May).
The XML Revolution. Invited presentation for the School of Information and Computer Sciences, University of California, Irvine. (May, 1998).
XML: Applications that Work. Presentation at XML Xposed, Boston. (1998, May).
The XML Revolution. Invited presentation for SIMSposium, School of Information Management and Systems, University of California, Berkeley. (1998, April).
XML, EDI, and Electronic Commerce. Presentation at CNET Web Builder Conference, San Francisco. (1998, April).
Interoperable Electronic Commerce. Presentation at Workshop on Electronic Commerce, National Institute of Standards and Technology, Bethesda MD. (1998, March).
XML in eCo and Common Business Language. Presentation at XML� The Conference, Seattle WA. (1998, March).
Document Systems and Electronic Commerce Strategies. Presentation at Documation, Santa Clara CA. (1998, March).
Common Business Language and XML. Presentation at CommerceNet Quarterly Meeting, Palo Alto. (1998, March).
The XML Revolution. Presentation at US/Japan Electronic Commerce Summit, Maui HI. (1998, January).
Internet Commerce. Invited lecture for "Cyberlaw" course at the Law School, University of California, Berkeley. (1997, February).
Lobbies and Cubicles: Contrasting Production Models for New Media Publishing. Presentation at Documation. Santa Clara, CA. (1997, February).
Sustainable Web Publishing. Seminar at SGML'96. Boston, MA. (1996, November).
Sustainable Production Models for Online Publishing. Presentation at New Media Publisher's Forum. New York, NY. (1996, September).
Tools for Internet Publishing. Presentation at DCI Internet Expo. Chicago, IL. (1996, June).
SGML, HTML, and Internet Publishing. Presentation at GCA Print Media Executive Conference, Coral Gables, FL. (1996, February).
Electronic casebooks. Invited lecture at Association of American Law Schools Annual Meeting � New Technology Workshop, New Orleans. (1995, January).
HTML: Poison or Panacea? Organizer and moderator of panel at European Conference on Hypermedia Technology. Edinburgh, Scotland. (1994, September).
The business of hypertext. Organizer and moderator of panel at Fifth ACM Conference on Hypertext: Hypertext '93. Seattle, WA. (1993, November).
Successful transition to SGML. Fifth ACM Conference on Hypertext: Hypertext '93. Seattle, WA. (1993, November).
Building the online publishing industry. Organizer and moderator of panel at Online Publishing '93. Pittsburgh, PA. (1993, March).
The vision of online documentation - and getting there. Keynote address for the Space Coast Documentation Conference. Melbourne, FL. (1992, November).
A re-engineering framework for multimedia publishing. Presentation at Seventh International Conference and Exposition on Multimedia and CD-ROM. San Francisco, CA. (1992, March).
Structure, navigation, and hypertext: The status of the navigation problem Panel presentation at Third ACM Conference on Hypertext: Hypertext '91. San Antonio, TX. (1991, December).
When worlds collide: Reconciling the research, marketplace, and applications views of hypertext. Organizer and moderator of panel at Third ACM Conference on Hypertext: Hypertext '91. San Antonio, TX. (1991, December).
What makes online text usable? 6th Annual Conference on Electronic Text Research. Centre for the New Oxford English Dictionary and Text Research, University of Waterloo, Ontario, Canada. (1990, October).

Web-based Interviews and Podcasts:

Interview about Document Engineering and other topics in Phil Windley's IT Conversations series. Recorded 19 June 2007.
Interview about UC Berkeley Information and Service Design Program (along with AnnaLee Saxenian) in Jon Udell's "Interviews with Innovators" series. Recorded 11 April 2007.
Interview about document engineering and business patterns in Jon Udell's InfoWorld podcast series. Published 11 April 2007.
Documents and document engineering -- Interview with Ed Stevenson of Really [ ] Strategies. Published 29 March 2006.
The document/data divide -- Interview with Ed Stevenson of Really [ ] Strategies. Published 30 March 2006.
Document anthropology and archaeology -- Interview with Ed Stevenson of Really [ ] Strategies. Published 21 March 2006.
You call that a standard?-- Interview with Martin LaMonica in C|NET Newsmaker series. Published 28 April 2004.

Teaching:

Document Engineering (S'02, S'03, S'04, S'05, S'06, S'07, S'08)

Information Organization & Retrieval (F'05, F'06, F'07)

The Information and Services Economy [with AnnaLee Saxenian] (F'06, F'07)

Services Science Lecture Series [with AnnaLee Saxenian and Erik Wilde] (F'06, S'07)

XML & Modeling [with Erik Wilde] (F'06)

XML Foundations (F'03, F'04, F'05)

Model-Based User Interfaces [with Alex Milowski] (F'04)

Technology and Policy [with Pamela Samuelson] (F'03)

Effective Communication and Career Management ("The Secrets of Consulting") (F'03)

Academic Qualifications:

University of California, San Diego. Ph.D. (Cognitive Psychology) 1979

Wang Institute, Tyngsboro MA. M.S. (Software Engineering) 1985

Stanford University. B.A. (Experimental Psychology) 1974